Wayfind Issue 34

A Customer Divided: The Love/Hate Relationship with Walmart

It simply didn’t make sense at first blush: About half the people said they loved Walmart; the other half said they don’t. Even more confounding, such sharp customer polarization often hinged on the same metric: Customer service. How did the world’s largest retailer manage to measure up to half the people, even as it failed the other half? Better yet, what would help them turn things around with its non-fans?

In this Issue

Subscribe to WayfinD

Sign up to get trends and insights from the best thinkers at WD delivered direct to your inbox. Don't worry, we won't SPAM you, Wayfind is only released six times per year.

Subscribe today  

Back to What We Think