Wayfind Issue 36

Y2K Called… It Wants Its Prototype Back


Over the past five years, the retail industry has been turbulent, to say the least. Many brands, both mature and novice alike, have been rocked by forces all around them – shifts in shopper behaviors, generational preferences, local nuance, economic pressures, commercial real estate values, and the infusion of private equity inducing influx of expensive corporate retail debt—which has put many retailers into a tailspin, if not out of business.

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