Wayfind Issue 38

Got 99 Problems? Amazon Won

The competitive challenge is no longer complicated to define anymore: Amazon is one of the fastest growing companies in the history of American business. This growth story—unprecedented, immense, rocket-like, (choose your superlative!)—does not come with a happy ending for most retailers. Stores are closing in rapid-fire fashion. An estimated 75,000 stores—clothing, electronics and furniture—will close by 2026, according to UBS. This after retailers have already closed more than 15,000 stores since 2017.

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