Wayfind Issue 41

Amazon Won, Now What?


For most of the last decade, it was Amazon versus the world of brick-and-mortar. Now, the competitive challenge is no longer complicated to define: Amazon is one of the fastest growing companies in the history of American business. And this growth story—unprecedented, immense, rocket-like, (choose your superlative!)—does not come with a happy ending for most of the ecommerce giant’s competitors. Physical stores are closing in rapid-fire fashion; an estimated 7,500 have shuttered as of Sept 1, 2019, and a projected 10,000 total for that same year will close by NRF 2020.

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