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WD Partners, John Bajorek; The Good, The Bad & The Ugly


For the 3rd year, WD Partners has taken a simple yet effective approach to asking consumers what they think about 100 brands—is it good, bad or ugly? This year they took it a step further and added in 8 brand attributes to get a better understanding of why some brands are the bee’s knees and other are at the bottom of the barrel. John Bajorek, EVP Strategic Growth & Partnerships at WD Partners, joins Lee Peterson to discuss the details of the report, key learnings for various industries and brands (spoiler alert: Amazon won) and what consumers are looking for from today’s brands.

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WD Partners, John Bajorek; The Good, The Bad & The Ugly

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