White Paper

The Good, the Bad, and the Ugly of 2018


Modern retail turns into a spaghetti western

We asked 3,000 consumers if they think your brand "gets" them, or if they don’t care if your brand goes away tomorrow. This study examines the good, the bad, and the ugly in the retail marketplace today.

Amazon’s rise has radically altered consumer expectations of the traditional store, but there is finally some good news. Our findings suggest aggressive efforts by select big-box brands in response to the Amazon threat might finally be paying off, delivering a competitive edge for bricks-and-mortar retailers willing to innovate and fight.

Learn more about how brands can make big, bold decisions. It’s time to transform the traditional store and give digital natives what they want in the 21st Century Store.


Watch Lee present the findings at NRF ’18


We've talked to more than 20,000 consumers and published over a dozen white papers on the future of retail and customer experience. Want to know what it means for your brand? Call us at 888.335.0014 or email us at TalkWithUs@wdpartners.com.

Purchase the study: $100 (plus tax)
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