White Paper

The Good, the Bad, and the Ugly of 2019


A Time of Unparalleled Change

Retail is sink or swim and the industry has drastically transformed in the past eighteen months.

Brands can no longer play it safe. In fact, playing it safe is a death sentence—even legacy retailers aren’t exempt from the changing of the retail guards.

Companies need the ability to rapidly respond to shifts in consumer sentiment, and to refine internal business operations to reflect each customer’s evolving path-to-purchase.

It is a brand’s dexterity, not their history, that will determine whether they are still around when the dust settles. In this white paper you will learn which retailers fall into the category of the good, the bad, and the ugly, as well as the factors contributing to each brand’s success (or lack thereof).


Watch John Talk About The Good, The Bad, & The Ugly


We've talked to more than 20,000 consumers and published over a dozen white papers on the future of retail and customer experience. Want to know what it means for your brand? Call us at 888.335.0014 or email us at TalkToUs@wdpartners.com.

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