What did we do?
Reimagined the consumer and provider experience and improved the scalability of CareDirect’s assisted telehealth solution called Optimized CareSpace
Performed research to understand perspectives of consumers, key personnel and physicians
Developed personas and defined experience strategies for key audiences
Redesigned and rebranded the Consumer and Provider experiences
Overhauled form factor designs to communicate a more approachable, connected, and expert service
Created a consumer-driven, and practitioner-enabled experience to promote ease of use, comfort and assistance.
Created a welcoming experience, demonstrating warm support via visual signals to help users feel relief in an approachable but contemporary environment