How to Reinvigorate an Experience at Scale
Albertsons, part of SUPERVALU, is a regional grocery brand with stores in the Intermountain West, Northwest, and Southern California regions. Albertsons asked WD Partners to help them reposition the brand through comprehensive changes within their stores.
"The store is spectacular. The product is the hero. It’s a 10 on a scale of 10!"
— John Dooley, Vice President Store Design, Albertsons
- Brand Strategy & Development •
- Marketing Communications •
- Environments Design •
- Architecture & Design •
Approach
- Designed a complete store experience overhaul to reinvigorate a tired brand.
- New prototype has been built in several remodeled and ground-up stores.
- An additional 23 ground-up stores and 70 retrofits are planned.
- Created brand standards book.
- 8-12% same store sales increase.
- Positive feedback from managers and consumers.
