A Clearly Differentiated Package Design

Anchor Hocking

What did we do?

Built a more robust brand presence for one of America’s most enduring brands

Revitalized Anchor Hocking’s brand through its packaging

Conducted consumer testing to understand what impacts purchase decisions

Focused the redesign on three key areas: definition, aspiration, and category differentiation

Didn’t break one glass


Talked to consumers to understand what makes them notice what’s on the category shelf

Anchor Hocking


Added a unique food element to each product packaging type in order to evoke freshness and differentiation