A Clearly Differentiated Package Design
What did we do?
Built a more robust brand presence for one of America’s most enduring brands
Revitalized Anchor Hocking’s brand through its packaging
Conducted consumer testing to understand what impacts purchase decisions
Focused the redesign on three key areas: definition, aspiration, and category differentiation
Didn’t break one glass
Strategy
Talked to consumers to understand what makes them notice what’s on the category shelf
Design
Added a unique food element to each product packaging type in order to evoke freshness and differentiation
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