Creating a Pre-owned Car-buying Experience that Puts the Driver First

Carousel Automotive

What did we do?

Identified an opportunity to bring a digital first offering with a more premium experience to the pre-owned vehicle market

Launched a new brand and ecom platform

Articulated the brand values and principles through brand strategy, naming exploration, and consumer testing

Provided UI and UX guidance, optimizations, and site-map recommendations creating a frictionless digital experience

A digital experience that’s firing on all cylinders



Deliverables served to guide and inspire both the creative team and the client


From brand strategy to naming concepts to brand identity exploration, these deliverables perfectly demonstrated the brand values and principles



Created, sourced, and produced a “how it works” video, showing the buying process from start to finish while emphasizing the personalized and expert service from the brand

  • LinkedIn

Subscribe to Wayfind