Creating a Pre-owned Car-buying Experience that Puts the Driver First
What did we do?
Identified an opportunity to bring a digital first offering with a more premium experience to the pre-owned vehicle market
Launched a new brand and ecom platform
Articulated the brand values and principles through brand strategy, naming exploration, and consumer testing
Provided UI and UX guidance, optimizations, and site-map recommendations creating a frictionless digital experience
A digital experience that’s firing on all cylinders
Services
- Strategy & Insights
- Business Consulting
- Industry & Market Strategy
- Research & Insights
- Shopper Personas
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Identity
- Content Strategy & Design
- Marketing Communications
- Content Creation & Experience Design
- Creative Content: Photography & Video
- Motion Graphics
- UX Design
- Web Design & Development
Strategy
Deliverables served to guide and inspire both the creative team and the client
Design
From brand strategy to naming concepts to brand identity exploration, these deliverables perfectly demonstrated the brand values and principles
Digital
Created, sourced, and produced a “how it works” video, showing the buying process from start to finish while emphasizing the personalized and expert service from the brand
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