An Integrated Approach to 360° Retail Communications
What did we do?
Relaunched and repositioned the Electrolux, Frigidaire, and Frigidaire Professional brands
Uncovered key insights and became empowered to redesign homeowners' existing appliance shopping experience
Activated a 360 brand campaign that showcases Electrolux as the most effective stain-removing washer on the market
Completed construction documents and coordinated build-out of pop-ups, digital displays and a flagship showroom experience
Stainless steel for days
- Strategy & Insights
- Research & Insights
- Brand Communications & Visual Merchandising
- Digital Strategy & Design
- Visual Merchandising
- 3D Visualization
- Digital Experience Development
- Content Creation & Experience Design
- Application Design & Development
- Creative Content: Photography & Video
- Motion Graphics
Services
Strategy
Focused on the customer journey to alleviate pain points from the current appliance shopping experience
Design
Extensively updated three appliance brands and developed an integrated campaign for a washer launch
Digital
Incorporated digital displays to highlight key products at the flagship experience
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