If You Can’t Stand the Heat,
Redesign Your Kitchen

Electrolux

What did we do?

Relaunched and repositioned the Electrolux, Frigidaire, and Frigidaire Professional brands

Uncovered key insights, empowering us to redesign homeowners’ existing appliance shopping experience

Activated a 360 brand campaign that showcases Electrolux as the most effective stain-removing washer on the market

Completed construction documents and coordinated build-out of pop-ups, digital displays and a flagship showroom experience

Stainless steel for days


Strategy

We focused on the customer journey to alleviate pain points from the current appliance shopping experience

Electrolux
Electrolux
Electrolux
Electrolux
Electrolux
Electrolux
Electrolux

Digital

Incorporated digital displays to highlight key products at the flagship experience

Electrolux
Electrolux
Electrolux
Electrolux