An Integrated Approach to 360° Retail Communications


What did we do?

Relaunched and repositioned the Electrolux, Frigidaire, and Frigidaire Professional brands

Uncovered key insights and became empowered to redesign homeowners' existing appliance shopping experience

Activated a 360 brand campaign that showcases Electrolux as the most effective stain-removing washer on the market

Completed construction documents and coordinated build-out of pop-ups, digital displays and a flagship showroom experience

Stainless steel for days


Focused on the customer journey to alleviate pain points from the current appliance shopping experience



Extensively updated three appliance brands and developed an integrated campaign for a washer launch


Incorporated digital displays to highlight key products at the flagship experience