Turning the Table a Premium Foodservice Brand
What did we do?
Refreshed the Harvest Table brand to tell the real story behind Aramark’s stand-alone premium food service offering
Developed a multi-channel digital content strategy and messaging to drive deeper engagement and storytelling
Refreshed all brand and marketing materials, including a new website, digital content series, and environmental graphics
Led and produced the brand’s internal culture model and created materials to engage employees
Save us a seat at the Table
Services
- Strategy & Insights
- Business Consulting
- Brand Communications & Visual Merchandising
- Brand Strategy & Identity
- Content Strategy & Design
- Digital Strategy & Design
- Marketing Communications
- Digital Strategy
- Brand Communications Strategy
- Content Strategy & Communication Architecture
- Digital Integration
- Content Creation & Experience Design
- Content Architecture & Strategy
- Creative Content: Photography & Video
- Web Design & Development
Strategy
Created a multi-channel content strategy that ensures content is relevant, timely and aligns messaging to each audience
Design
Designed a cohesive brand content story from the website to video to email campaign to digital menu board
Digital
Positioned digital content (website, email, blog & video series) as lead creative that personified the brand, showcased campus programming, and featured key partners
AAF Silver ADDY winner for "Growing Together" video
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