A Brand & Experience Redesign That’s Out of This World

Johnny Rockets

What did we do?

Transitioned the Johnny Rockets brand dated theme to an experience that paid tribute to its roots

Created a new logo and brand identity, making it relevant to today’s audience

Reimagined the exterior architecture with an iconic expression and opened the kitchen to fit the traditional diner vibe

Incorporated a self-order kiosk to enhance speed and convenience

Cleared for takeoff


Talked to consumers to understand the aspects they wanted to see in an updated experience


Created new brand expressions to increase relevance with today’s audiences