A Brand & Experience Redesign That’s Out of This World
What did we do?
Transitioned the Johnny Rockets brand dated theme to an experience that paid tribute to its roots
Created a new logo and brand identity, making it relevant to today’s audience
Reimagined the exterior architecture with an iconic expression and opened the kitchen to fit the traditional diner vibe
Incorporated a self-order kiosk to enhance speed and convenience
Cleared for takeoff
Strategy
Talked to consumers to understand the aspects they wanted to see in an updated experience
Design
Created new brand expressions to increase relevance with today’s audiences
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