Here’s Johnny!

Johnny Rockets

What did we do?

Transitioned the Johnny Rockets brand dated theme to an experience that paid tribute to its roots

Created a new logo and brand identity, making it relevant to today’s audience

Reimagined the exterior architecture with an iconic expression and opened the kitchen to fit the traditional diner vibe

Incorporated a self-order kiosk to enhance speed and convenience

Cleared for takeoff


Strategy

Talked to consumers to understand the aspects they wanted to see in an updated experience