Dollars to Doughnuts This Redesign Was Made to Scale
What did we do?
Comprehensively redesigned the iconic doughnut shop for the first time in more than a decade
Developed a package that was less expensive—not to mention faster—to build than the prototype, and loved by customers and the client
Created a kit-of-parts design approach as a model for future stores
Enhanced the doughnut theater experience and ensured effective operations for new product offerings
"Taste Tested" dozens of Original Glazed for quality assurance
Services
- Brand Communications & Visual Merchandising
- Visual Merchandising
- Innovation & Experience Design
- 3D Renderings & Animations
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
- Kit-of-Parts Development
- Multi-Unit Design Adaptation
- Foodservice
- Foodservice Design & Documentation
Design
Upheld the iconic aspects of the brand while adding touches of local elements throughout the space
Operations
Improved workflow behind the counter and in the two-lane drive-thru to enhance the customer & employee experience
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