The Auto Auction Site of the Future

Manheim

What did we do?

Transformed the way dealers buy, sell and service cars at the world’s largest auto wholesale marketplace

Led an innovation workshop to discover untapped opportunities and ways to improve the customer experience

Designed Manheim’s physical auto auction site of the future

Created a unified brand experience that could be scaled to Manheim locations across the country, highlighting technology and people

Going once, going twice... sold!


Strategy

Developed a strategic framework that focused on the brand, dealers, employees, technology, and space

Manheim

Design

Designed a 3D interactive experience to bring life to the car buying process

Operations

Analyzed existing operations to determine ways to improve employee efficiency related to the shift from paper-based to a paper-less experience

Digital

Using game-engine technology and 3D visualization software, we created a digital experience to allow stakeholders to view and interact in the auction of the future before construction

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