The Auto Auction Site of the Future


What did we do?

Transformed the way dealers buy, sell and service cars at the world’s largest auto wholesale marketplace

Led an innovation workshop to discover untapped opportunities and ways to improve the customer experience

Designed Manheim’s physical auto auction site of the future

Created a unified brand experience that could be scaled to Manheim locations across the country, highlighting technology and people

Going once, going twice... sold!


Developed a strategic framework that focused on the brand, dealers, employees, technology, and space



Designed a 3D interactive experience to bring life to the car buying process


Analyzed existing operations to determine ways to improve employee efficiency related to the shift from paper-based to a paper-less experience


Using game-engine technology and 3D visualization software, we created a digital experience to allow stakeholders to view and interact in the auction of the future before construction