Enabling the Most Anticipated Food Hall to Operate Like a King

Mercado Little Spain at Hudson Yards

What did we do?

Developed a customer experience strategy and an operations engineering plan for one of the most anticipated food havens at Hudson Yards in Jose Andres’ Mercado Little Spain

Audited the competition, consumer culture, and food-tainment experiences to feed our visioning workshop

Translated insights from the vision workshop into activation strategies for every component of the experience design

Used operations models to ensure the foodservice design could handle anticipated sales volumes

The not-so-hidden gem at Hudson Yards


Used research to generate a complete understanding of the competitive market and to help fuel the experience design


Developed labor & equipment utilization standards and queuing models to ensure unique menu items and foodservice process flowed efficiently