Enabling the Most Anticipated Food Hall to Operate Like a King
What did we do?
Developed a customer experience strategy and an operations engineering plan for one of the most anticipated food havens at Hudson Yards in Jose Andres’ Mercado Little Spain
Audited the competition, consumer culture, and food-tainment experiences to feed our visioning workshop
Translated insights from the vision workshop into activation strategies for every component of the experience design
Used operations models to ensure the foodservice design could handle anticipated sales volumes
The not-so-hidden gem at Hudson Yards
Strategy
Used research to generate a complete understanding of the competitive market and to help fuel the experience design

Operations
Developed labor & equipment utilization standards and queuing models to ensure unique menu items and foodservice process flowed efficiently