For more than 25 years, we've partnered with The Home Depot—supporting everything from expanded hardware aisles to pro-driven services and improved in-store experiences. As growth accelerated, we helped build a multi-disciplinary partnership designed to match the brand’s pace, scale, and commitment to helping doers get more done.
Brand Identity & Communications
VCA
postTo keep pace with rapid growth and rising client expectations, VCA partnered with us to modernize its environments across the country. Together, we launched a scalable urgent care program and a full-service hospital redesign—creating spaces that deliver world-class medicine wrapped in warmth, comfort, and efficiency.
EchoPark
postWhen Sonic Automotive set out to reinvent the used car buying experience, they wanted more than a dealership—they wanted a brand that redefined transparency and customer trust. Together, we built EchoPark, a new concept designed to make buying pre-owned cars enjoyable, customer-first, and completely transparent from day one.
DGX
postTo thrive in dense city environments, Dollar General needed more than a smaller footprint—it needed a new identity. Together, we created DGX, a modern, curated concept built for young professionals, students, and city dwellers seeking fast, easy, and elevated convenience. The result was a format that reimagined what a dollar store could be.
Homeward Kitchen
postGolden Corral launched Homeward Kitchen to enter the fast-casual market with a concept that felt new, yet unmistakably warm and familiar. The result was a small-format, counter-service restaurant designed to attract younger audiences while staying true to the brand’s values of quality, comfort, and hospitality.
Rookie Kids
postRookie Kids was born from a collaboration between Nike, Rack Room, and Haddad to fill a major gap in the market: a true retail brand for tweens. Together, we created an entirely new sport-centric concept where kids can discover trends, enjoy gamified experiences, and express themselves freely.