Open Contact Menu Talk with us!

When Sonic Automotive set out to reinvent the used car buying experience, they wanted more than a dealership—they wanted a brand that redefined transparency and customer trust. Together, we built EchoPark, ... Read Morea new concept designed to make buying pre-owned cars enjoyable, customer-first, and completely transparent from day one.

We immersed ourselves in the customer journey—studying pain points, behaviors, and expectations—to design an experience that puts buyers in control. Through digital integration, transparent pricing, and consistent omni-channel touchpoints, every step of the journey builds confidence, loyalty, and long-term trust.

EchoPark - Becoming the Customer

EchoPark - Becoming the Customer
EchoPark - Becoming the Customer

EchoPark was designed to grow. We created a flexible kit-of-parts system that adapts to urban, suburban, and regional markets while maintaining brand consistency. Each dealership blends efficiency and hospitality, supported by sustainable materials and repurposed sites that reflect EchoPark’s commitment to responsible growth.

EchoPark - Concept Scaling
EchoPark - Concept Scaling

EchoPark - Concept Scaling

EchoPark - Concept Scaling
EchoPark - Concept Scaling

In just over a decade, EchoPark has grown to 39 locations across 17 states, generating over $2.4 billion in annual revenue. Through an ongoing partnership grounded in innovation, consistency, and trust, we helped EchoPark evolve from an idea into a movement reshaping how people buy cars.

EchoPark - A Dealership Revolution
EchoPark - A Dealership Revolution

EchoPark - A Dealership Revolution