Event

CMA SIMA

Human-Centered Connected Commerce — From Store to Site

Learn how Nestlé Purina Petcare is driving thought leadership and customer collaboration across the retail landscape using their HQ-based LAB9 Innovation Center. LAB9 is where Purina brings the pet owner experience to life and showcases connected commerce experience and insights through storytelling by leveraging AI and latest technologies to inspire new business opportunities with retail partners.

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