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CVS set out to transform from a prescription-focused retailer into a holistic health destination. We led this evolution from strategy through large-scale execution—leveraging deep consumer insights and end-... Read Moreto-end design to reimagine the CVS experience and create spaces that empower people to take control of their health journey.

Working side by side with CVS, we developed and tested innovative new concepts that pushed the boundaries of what a pharmacy could be. From pioneering HealthHUBs to in-store Optical, Audiology, and Beauty IRL departments, we made healthcare more approachable and personalized for every customer.

CVS - Concept Innovation

CVS - Concept Innovation
CVS - Concept Innovation

CVS - Concept Innovation

CVS - Concept Innovation

To scale these new concepts nationwide, we optimized workflows, staff movements, and store processes to support seamless operations. As Architect of Record, we helped CVS launch pilots within six months and roll them out to hundreds of locations, enabling fast, consistent growth.

CVS - Rapid Expansion
CVS - Rapid Expansion

CVS - Rapid Expansion

CVS - Rapid Expansion

CVS now offers a wide range of services that help people manage their health with confidence. Through a deeply collaborative approach—embedding our team members directly within CVS Health as project managers—we successfully executed hundreds of locations, turning bold design concepts into tangible retail spaces and transforming the way communities experience care.

CVS - Embedded Partnership

CVS - Embedded Partnership
CVS - Embedded Partnership