We completely rethought the Krispy Kreme shop design, honoring its beloved heritage while infusing energy and local character. A new layout highlighting the doughnut theater and product innovation drew guests in—and the first redesigned shop broke company sales records within 24 hours of opening.

When Krispy Kreme’s largest flagship in Times Square needed operational support, our foodservice team stepped in to re-engineer production flows, equipment layouts, and staffing models. The result: a store that runs at full throttle—keeping the Hot Light glowing 24/7 for customers around the clock.

To ensure consistency across markets, we transformed the new concept into a cost-effective, highly adaptable kit-of-parts. Comprehensive A/E/C services—from schematic design to MEP engineering—made it easy for Krispy Kreme to replicate the experience efficiently and beautifully worldwide.