Mark Bateman
SVP, Business Development
Mark Bateman brings more than 30 years of business development and consulting experience to his role as Senior Vice President of Business Development at WD. He and his team work closely with clients to uncover market opportunities, shape strategic direction, and translate ideas into actionable solutions. Through close collaboration across disciplines, Mark helps identify business gaps and deliver strategies that improve operations, elevate the customer experience, and strengthen brand loyalty.
At WD, Mark leads strategic collaboration across brand strategy, design, architecture, and innovation, ensuring ideas are connected, practical, and scalable. His perspective is shaped by experience across both brick-and-mortar and technology-driven businesses at multiple stages of growth, along with a strong understanding of global trends influencing consumer behavior. Mark has led partnerships with some of the world’s most respected brands, including Amazon, Target, 7-Eleven, CVS, Kroger, and Samsung, helping them deliver cohesive and compelling customer experiences.
The best advice I’ve ever received: One of the most influential pieces of advice I received came from my father, who emphasized the importance of approaching every challenge through a clear, step-by-step process. This principle continues to define my leadership style, guiding how I simplify complexity, build alignment, and drive meaningful results for clients and teams.
If I weren’t in this role, I’d be…: I would be a high school wrestling coach and the owner of a boutique, three-bay garage, fueled by a decade-long passion for engines and mechanical craftsmanship.
One thing on my bucket list: Traveling with my family over the next five years. Now that my boys are older, I look forward to selecting meaningful destinations and spending quality time together exploring new places.