Tara Yavorsky
SVP, Marketing
Tara Yavorsky serves as Senior Vice President of Marketing at WD, where she leads the strategy and execution of marketing initiatives that support the firm’s business objectives and amplify WD’s services, expertise, and culture. With a passion for connecting business goals to stories and experiences that move people, Tara drives integrated marketing programs that strengthen brand visibility, support growth, and position WD as a thought leader.
Bringing nearly 20 years of marketing experience, Tara offers a deep understanding of consumer insights and how to translate them into campaigns, content, and activation plans that deliver measurable results. She is a strong advocate for a test-and-learn mindset, consistently challenging teams to think differently and approach opportunities with fresh perspective. Prior to WD, Tara worked in the advertising agency world, partnering with brands across financial services, retail, and consumer goods, including Huntington National Bank, DSW, Nestlé Toll House, Gillette Venus, and Nationwide Insurance. She is committed to fostering a culture of collaboration, adaptability, and continuous learning within her team.
The habit I never skip: Reading before bed
Go to pump up song: Jump by Van Halen
The most underrated leadership skill: Consistency…showing up in the same way on the hard days AND the easy ones.
Have a media inquiry? Reach out to Tara and she’ll connect you with one of our amazing thought leaders.
Mobile: 614 634 7275Email: Tara.Yavorsky@wdpartners.com