Open layouts, abundant displays, and local product storytelling highlight Meijer’s reputation for freshness and authenticity. From demonstration kitchens to gathering spaces, every element encourages connection and celebrates the brand’s family heritage—transforming a routine grocery trip into a neighborhood experience.

We immersed ourselves in shopper mindsets and trip missions—stock-up, fill-in, and quick visits—to design a journey rooted in convenience and clarity. By aligning store flows and adjacencies with customer expectations, we built a model that simplifies shopping, integrates BOPIS and curbside pickup, and enhances both guest and team efficiency.

We helped Meijer develop two store formats—an updated Supercenter and a smaller grocery-focused model—each designed for operational consistency and community connection. Optimized layouts, efficient pickup logistics, and a scalable toolkit allow the brand to grow confidently while maintaining a consistent guest experience.