Even if it's not measured yet, all signs suggest that Gen Alpha's influence and impact on those within their world is high. In this POV, we're diving into the inner-workings of Generation Alpha and looking to uncover how they're influencing the world and how brands should react.

Read the full POV to learn:

• What Generation Alpha (born between 2010-2024) is all about
• How brands can (and should) create for cool
• The importance of your brand going "phygital"
• How to create a hands-on retail environment
• Why you should encourage self-expression amongst your customers

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