Focusing on the Women’s and Football departments, we designed spaces that make sport feel inspiring, educational, and exhilarating. Interactive trial zones, bold digital environments, and personalized layouts bring energy and emotion to every touchpoint—ensuring athletes of all ages and abilities see themselves reflected in the experience.

The Women’s zone celebrates sport as lifestyle, with a focus on performance, community, and self-expression. Anchored by the rebel FIT STUDIO—part merchandising, part comfort zone—it invites her to explore, try, and connect with products that support her everyday movement.

From aspiring players to diehard fans, the Football department unites Australia’s passion for the game. The signature Boot Stadium offers immersive trial areas and curated product showcases that make shopping feel like stepping onto the pitch—delivering excitement for athletes of all ages.

Behind the energy of the flagship lies a system designed for performance. Every detail—from space planning to fixture design—was created to balance efficiency with experience. Scalable toolkits and rollout strategies allow rebel to expand across Australia without losing the flagship’s spirit.