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sweetgreen set out to push the boundaries of fast-casual dining by integrating automation without losing the human touch. The result was a groundbreaking design incorporating Spyce's Infinite Kitchen—delive... Read Morering efficiency and innovation while staying true to the brand's commitment to freshness and community.
Awards: Fast Company's 50 Most Innovative Companies

Freshness takes the spotlight with open kitchens, clear wayfinding, and vibrant materials that make the process visible and engaging. Every detail reinforces sweetgreen’s identity, ensuring both dine-in and digital pick-up feel transparent, authentic, and true to brand values.

sweetgreen - Transparent Design

sweetgreen - Transparent Design
sweetgreen - Transparent Design

From entry to exit, the journey is seamless. The Infinite Kitchen sits at the center as a symbol of innovation, while digital touchpoints let guests customize and track orders. Optimized layouts and workflows ensure smooth collaboration between automation and staff, creating a dining experience where technology supports people.

sweetgreen - Automated Efficiency

sweetgreen - Automated Efficiency
sweetgreen - Automated Efficiency

sweetgreen - Automated Efficiency

The Infinite Kitchen wasn’t built as a one-off—it was designed to scale. A toolkit captured the operational and aesthetic innovations, enabling replication across markets without losing distinction. This model advances the brand while maintaining its essence, setting a new standard for the future of dining.

sweetgreen - Scalable Innovation

sweetgreen - Scalable Innovation
sweetgreen - Scalable Innovation