Wawa
Where Smarter Kitchens Meet Better Customer Experiences
Wawa wanted to innovate its foodservice operations while preserving the guest experience that built its cult following. We reimagined the operating model to function more like a QSR or fast-casual brand—pai... Read Morering a newly updated store design with an optimized kitchen—to create a scalable system that improved efficiency and significantly boosted sales.
We conducted a deep dive into the order fulfillment process—tracking everything from kiosk ordering to final packaging. The data revealed bottlenecks and opportunities to improve through new layouts, upgraded workstations, advanced technology, and smarter labor deployment, ensuring solutions worked across both existing and new stores.
The transformation delivered measurable improvements: better labor utilization, increased throughput, faster service times, and a more consistent guest experience. By pairing the updated store design with the new kitchen design, Wawa not only streamlined operations but also refreshed the in-store experience—setting a new standard for efficiency and customer service in convenience retail.
