Walmart Canada set out to redefine health and wellness by transforming a shopping trip into holistic care. The result was Walmart Total Health Access—a centralized hub that combines pharmacy, medical, vision, dental, and community services into one seamless, accessible space.
Experience Strategy
White Castle
postWhite Castle set out to reimagine the guest experience while honoring its legacy. The result is a flexible, scalable platform that blends nostalgia with next-gen expectations, designed to deliver memorable moments for Cravers today and tomorrow.
sweetgreen
postsweetgreen set out to push the boundaries of fast-casual dining by integrating automation without losing the human touch. The result was a groundbreaking design incorporating Spyce's Infinite Kitchen—delivering efficiency and innovation while staying true to the brand's commitment to freshness and community.
Rebel
postRebel set out to elevate its position as Australia’s leading sports retailer by creating an immersive flagship in Melbourne that celebrates movement and inclusivity. Together, we designed a destination that fuses sport, culture, and community—transforming shopping into an experience that inspires every athlete to play, move, and belong.
Purina LAB9
postPurina needed an environment that could match the brand’s ambition for future-forward thinking. LAB9 was created as an immersive Retail Innovation Center—a place where teams and partners can explore big ideas, understand the pet owner journey, and spark the next wave of pet care innovation.
Meijer
postAs a leader in the Midwest grocery market, Meijer set out to refresh its “Main Street” design and strengthen brand connection across every trip type. Through strategy, design, operations, and architecture, we created a customer-first experience that balances inspiration with convenience—bringing Meijer’s community-driven values to life in every aisle.
Culto
postCulto isn’t just a store—it’s a destination for fútbol fans and players to celebrate their passion for the game. In partnership with Innovasport, we helped launch Culto in the U.S. for the first time, designing immersive retail experiences in Miami and Santa Monica that capture the energy, culture, and emotion of global fútbol ahead of the 2026 FIFA World Cup.
DGX
postTo thrive in dense city environments, Dollar General needed more than a smaller footprint—it needed a new identity. Together, we created DGX, a modern, curated concept built for young professionals, students, and city dwellers seeking fast, easy, and elevated convenience. The result was a format that reimagined what a dollar store could be.
CVS
postCVS set out to transform from a prescription-focused retailer into a holistic health destination. We led this evolution from strategy through large-scale execution—leveraging deep consumer insights and end-to-end design to reimagine the CVS experience and create spaces that empower people to take control of their health journey.
Homeward Kitchen
postGolden Corral launched Homeward Kitchen to enter the fast-casual market with a concept that felt new, yet unmistakably warm and familiar. The result was a small-format, counter-service restaurant designed to attract younger audiences while staying true to the brand’s values of quality, comfort, and hospitality.
Shake Shack
postAs Shake Shack grew from a NYC cult favorite into a global brand, the challenge was scaling with intention while preserving its craveable charm. Together we introduced new formats—from flagship stores to frictionless drive-thrus—that elevated operations and created community-focused experiences, proving that scale and soul can grow side by side.
El Pollo Loco
postRooted in community and family, El Pollo Loco wanted to reconnect with guests through a dining experience that celebrated its heritage. We helped evolve the brand’s expression—bringing warmth, authenticity, and a bold new visual identity that tells the story of where it all started: over an open flame.
Rookie Kids
postRookie Kids was born from a collaboration between Nike, Rack Room, and Haddad to fill a major gap in the market: a true retail brand for tweens. Together, we created an entirely new sport-centric concept where kids can discover trends, enjoy gamified experiences, and express themselves freely.
DICK’S House of Sport
postDICK’S Sporting Goods knew keeping pace wasn’t enough—they needed to stay ahead. Their leadership set out to create an ecosystem that could inspire, equip, and energize athletes like never before. The answer was the House of Sport, a concept built to deliver personal, future-ready experiences that raise the bar for the industry.
