Krispy Kreme set out to evolve—refreshing its iconic brand while preparing operations for rapid global growth. Together, we reimagined the shop experience for the first time in over a decade, building a scalable design system ready for worldwide rollout and transforming ambitious concepts, like the Times Square flagship, into high-performing realities.
Integrate Courageously
Big programs demand more than coordination—they demand true integration. We bring internal teams, external partners, and stakeholders together into one seamless operation, giving you control over cost, quality, and timelines while building trust every step of the way.
Shake Shack
postAs Shake Shack grew from a NYC cult favorite into a global brand, the challenge was scaling with intention while preserving its craveable charm. Together we introduced new formats—from flagship stores to frictionless drive-thrus—that elevated operations and created community-focused experiences, proving that scale and soul can grow side by side.
DICK’S House of Sport
postDICK’S Sporting Goods knew keeping pace wasn’t enough—they needed to stay ahead. Their leadership set out to create an ecosystem that could inspire, equip, and energize athletes like never before. The answer was the House of Sport, a concept built to deliver personal, future-ready experiences that raise the bar for the industry.