Buc-ee’s operates at a scale few brands can match, where the kitchen is a core driver of speed, consistency, and the overall guest experience. As the brand expanded into new formats, we reengineered kitchen design and execution to maximize labor productivity, increase throughput, and improve speed of service across every location.
Operationalize Brand Experience
Integrate operational priorities with the customer experience and environmental and architectural design. We help balance seamless, frictionless experiences with operational feasibility—so the brand vision works not just for your customers, but for your teams.
Meijer
postAs a leader in the Midwest grocery market, Meijer set out to refresh its “Main Street” design and strengthen brand connection across every trip type. Through strategy, design, operations, and architecture, we created a customer-first experience that balances inspiration with convenience—bringing Meijer’s community-driven values to life in every aisle.
Krispy Kreme
postKrispy Kreme set out to evolve—refreshing its iconic brand while preparing operations for rapid global growth. Together, we reimagined the shop experience for the first time in over a decade, building a scalable design system ready for worldwide rollout and transforming ambitious concepts, like the Times Square flagship, into high-performing realities.
DICK’S House of Sport
postDICK’S Sporting Goods knew keeping pace wasn’t enough—they needed to stay ahead. Their leadership set out to create an ecosystem that could inspire, equip, and energize athletes like never before. The answer was the House of Sport, a concept built to deliver personal, future-ready experiences that raise the bar for the industry.