sweetgreen
Creating a tech-centric fast-casual dining experience with a human touch
Awards: Fast Company's 50 Most Innovative Companies
Freshness takes the spotlight with open kitchens, clear wayfinding, and vibrant materials that make the process visible and engaging. Every detail reinforces sweetgreen’s identity, ensuring both dine-in and digital pick-up feel transparent, authentic, and true to brand values.



From entry to exit, the journey is seamless. The Infinite Kitchen sits at the center as a symbol of innovation, while digital touchpoints let guests customize and track orders. Optimized layouts and workflows ensure smooth collaboration between automation and staff, creating a dining experience where technology supports people.




The Infinite Kitchen wasn’t built as a one-off—it was designed to scale. A toolkit captured the operational and aesthetic innovations, enabling replication across markets without losing distinction. This model advances the brand while maintaining its essence, setting a new standard for the future of dining.




