Building global love for Shake Shack — one format at a time
Branded Environments & Store Design
Production & Documentation
Strategy & Insights
Experience Strategy
Integrated Technology Solutions
Labor Assessment, Standards & Guidelines
Line Management & Queueing Systems
Product Flow & Supply Chain Improvements
Sales Optimization
Foodservice Design & Documentation
Foodservice Equipment Specifications
MEP, Structural, & Fire Protection Engineering
Prototype Management
Construction Solutions
Program/Project Management
We reimagined Shake Shack’s retail strategy to ensure every format, from digital kiosks to Shack Track pickup, delivered a consistent yet personal experience. The result was a brand ecosystem where hospitality shines through every touchpoint—whether online, on-the-go, or dining in.
Before reshaping the guest experience, we optimized operations behind the scenes. By analyzing labor, equipment, and flow, we created scalable standards—streamlined kitchen layouts, process flows, and drive-thru integration—that fueled Shake Shack’s next era of growth.
Digital innovation modernized the journey with mobile ordering, kiosks, and pickup windows—yet hospitality remained at the core. With a flexible kit-of-parts system, Shake Shack expanded across 22 states while tailoring each location to reflect its community.
