For more than 25 years, we've partnered with The Home Depot—supporting everything from expanded hardware aisles to pro-driven services and improved in-store experiences. As growth accelerated, we helped build a multi-disciplinary partnership designed to match the brand’s pace, scale, and commitment to helping doers get more done.
Production & Documentation
White Castle
postWhite Castle set out to reimagine the guest experience while honoring its legacy. The result is a flexible, scalable platform that blends nostalgia with next-gen expectations, designed to deliver memorable moments for Cravers today and tomorrow.
Krispy Kreme
postKrispy Kreme set out to evolve—refreshing its iconic brand while preparing operations for rapid global growth. Together, we reimagined the shop experience for the first time in over a decade, building a scalable design system ready for worldwide rollout and transforming ambitious concepts, like the Times Square flagship, into high-performing realities.
EchoPark
postWhen Sonic Automotive set out to reinvent the used car buying experience, they wanted more than a dealership—they wanted a brand that redefined transparency and customer trust. Together, we built EchoPark, a new concept designed to make buying pre-owned cars enjoyable, customer-first, and completely transparent from day one.
Aramark HQ
postAramark needed its new Global Headquarters to be more than a workplace—it had to become a living expression of the brand’s values and global reach. We created a strategy that embedded storytelling throughout the space, turning the HQ into a dynamic hub that inspires, informs, and connects every visitor.
Shake Shack
postAs Shake Shack grew from a NYC cult favorite into a global brand, the challenge was scaling with intention while preserving its craveable charm. Together we introduced new formats—from flagship stores to frictionless drive-thrus—that elevated operations and created community-focused experiences, proving that scale and soul can grow side by side.
Rookie Kids
postRookie Kids was born from a collaboration between Nike, Rack Room, and Haddad to fill a major gap in the market: a true retail brand for tweens. Together, we created an entirely new sport-centric concept where kids can discover trends, enjoy gamified experiences, and express themselves freely.