The Future of Whole Body Health is Proactive, Personalized, and Hospitality-Driven

As health innovators work towards creating a concept that supports a more robust healthspan, leaders are building programs to create stronger bridges between proactive and reactive health for those with chronic disease or short term conditions that appear throughout life. Whether it’s preventative or maintenance, or a combination of the two, people are in search of personalized and curated care. The spending in this space backs these ideas as, according to The Global Wellness Institute, the “Global Wellness Economy hit a record $6.8 Trillion (in 2024) and is forecast to reach $9.8 Trillion by 2029. With this level of financial backing, longevity clinics, social wellness clubs, fitness concepts, and more are finding ways to connect with the health minded user in an authentic and meaningful way while building a relationship based on emotional connection, trust, data, and subject matter expertise.

Biograph creates such a space, both physically and digitally, in a hospitality focused manner with a team of clinicians that collect health and biomarker data, interpret this data, and provide solutions through sustainable steps. Further, they help their members to envision outcomes of their personalized proactive health journey by making whole body health approachable and understandable.

In this WD Innovator Series Q&A with Dr. Michael Doney, Executive Medical Director for Biograph, we discuss the future of health and wellness, why hospitality and curated care should go hand in hand, the need for consumer centric experiences, and what’s on the horizon for 2026 and beyond.

Q: Tell us about yourself. What has been your focus in Health + Wellness? What drew you to join Biograph as Executive Medical Director?

A: I entered emergency medicine practice about 25 years ago, and I have directly experienced the consequences of disease coming to attention far too late in the process. People would arrive in crisis with conditions that could have been prevented or caught much earlier. My mission over the last decade has been shifting the focus from reactive healthcare to preventive, by helping people understand their risk long before symptoms appear and giving them the tools to make meaningful, measurable change.

I joined Biograph because it was the first model I’d seen that truly operationalizes preventive medicine at a clinical level. Real diagnostics, data, and a physician-led framework designed to change health trajectories, not just react to disease. Biograph combines advanced assessments with the time and expertise required to interpret them in a way that helps people protect their healthspan. That’s the work I want to do, and it’s the future of medicine.

Q: Biograph locations are beautifully designed with hospitality woven into the clinical environment. Please tell us about the inspiration and rationale behind the design of the locations.

A: We had a clear vision when designing Biograph locations: if you want to redefine preventive healthcare, you have to rethink the entire experience. Traditional healthcare environments are cold, transactional, and often anxiety-producing. We wanted the opposite. Our biophilic clinic design is guided by the idea of a secret garden, a private sanctuary in the middle of the city where members can slow down, breathe, and feel genuinely cared for. We aim to reduce stress at every step, so your focus stays on your health and wellbeing. Natural materials and intentional warm lighting transform clinical diagnostics into a luxury hospitality experience.

Every detail from private suites with thriving foliage to MRI rooms with soothing acoustics reflects Biograph’s ethos that healthcare should give energy, not drain it.

Q: Consumers are looking to their health care guides, doctors, and nurses, as well as family, partners, and peers when making healthcare decisions. They are looking for relationships built on trust and relatability. How does Biograph support the educational process when it comes to each individual’s journey? How do you close the loop from health education to actionable, sustainable steps for your members?

A: Information without interpretation can be overwhelming. Our model is built to solve exactly that problem. Our team is reviewing your risks, opportunities for improvement, and providing you with an actionable plan so you know what to do next. We call this the Biograph journey, of which the membership day is just the start.

The journey involves a comprehensive review of test results with a Biograph physician, grounded within a framework that emphasizes modifiable risks, goals, and priorities. We pair every member with a multidisciplinary clinical team, which includes physicians, registered dietitians, and physical performance experts who educate and craft a personalized approach to addressing risks, bearing in mind our members’ personal habits, history, and wellness goals. We don’t give people a list of things to fix, rather we provide a roadmap and a team checking in consistently. That’s how you move from insight to behavior change in a way that lasts.

Q: What does the first year with Biograph look like for members, and how do you keep an emotional connection to your members while also keeping them accountable to their health goals over that time? What does the experience look like for your members physically and digitally?

A: Year one is all about establishing a baseline and building momentum. From the day members sign up, they receive support from our team through scheduling, the pre-visit call, and preparation for their membership day, so they feel comfortable and ready. During their in-clinic assessment day, our team will personally guide them through the full experience and they’ll meet their core care team, including our physician and exercise physiologist. After the visit, we build a personalized care plan, and the physician walks them through results and next steps in a follow-up call. Our exercise physiologist and registered dietitian schedule 1:1 consultations to support implementation and answer questions. Digitally, members have ongoing access to their results and direct communication with their care team, with everything saved to their health history so we can track changes over time and identify opportunities to improve. Accountability comes from the combination of relationship and data: members know what matters, why it matters, and they have a team that shows up consistently.

Q: Biograph is bridging the worlds between proactive wellness and chronic disease management. How does your team integrate with additional physicians and guides from whom your members already receive care guidance? How do you see Biograph evolving to further connect proactive and reactive care?

A: Most of our members already have specialists or primary care providers. Our goal is to enhance those relationships rather than replace them. We send structured reports, risk assessments, imaging, and recommendations directly to each member’s portal, which they can opt to share with their treating physicians as they would like. When appropriate, we coordinate care. We often identify things that need urgent follow-up or continued monitoring, and we partner with their existing teams to make sure nothing falls through the cracks.

Long-term, the ideal would be to move into a more proactive healthcare system to allow for early detection and prevention so that we can manage, maintain, and ultimately live a healthier and longer life. If we stay ahead of our health, reactive care would be less needed.

Q: The Biograph offering continues to change and grow over time. What new health assessments and technologies do you hope to integrate into your model for 2026 and beyond?

A: We are hyper-focused on providing the best care for our members and are always reviewing and assessing new assessments and technologies to integrate into our method. Our tests have been selected to provide actionable insights within key areas of preventable chronic disease, and we continuously review our protocols to offer the best assessments to address these conditions. Our north star is always the same: does this tool give us earlier insight, clearer risk, or better ability to personalize care? If yes, it belongs in the model. If not, we wait until the evidence supports it.

In recent months we’ve added a low-dose chest CT into our assessments, recognizing the growing proportion of lung cancer in younger patients including non- and minimal-smokers, integrated additional women’s hormone panels into our bloodwork to provide insights based on lifestage and menopausal status, introduced a new sleep program, and more.

Q: What does the future look like for the expansion of this concept to other markets and locations?

A: Strategic growth is central to our mission. Our priority is to broaden market access to our offerings while continuously innovating our methodologies and diagnostics to ensure the highest standards of patient service and care.

Healthspan optimization is no longer only about proactive health practices or chronic disease management. It’s about creating an ecosystem for the consumer to bridge those two worlds to create a cohesive whole body health and wellness map for a longer and healthier life. This concept will continue to grow as providers gain funding and more consumers continue to be willing to pay out of pocket for personalized health services. Pairing this with the projected shortage of doctors and health care providers in the near future, and a population that is demanding new ways of care, it is clear that concepts like Biograph are hearing these words and are leading the charge for a new era in health and longevity.

For more on Biograph and to learn more about fellow NYC Innovators, read our full POV here: https://www.wdpartners.com/pov/nyc-health-wellness-innovators/