Bringing People Together Through a Global Flagship


What did we do?

Created connection points at a variety of Samsung retail venues, including the global flagship

Presented technology as primary medium for bringing people together through rich interpersonal connection at the flagship

Divided the experiential retail shop into lifestyle-specific zones that allow customers to experiment

Designed in-store experiences to highlight product launches and the way Samsung products work with partner products

Smart phone meet smart store


Used research to further understand the journey for specific product-related lifestyles



Showcased products in unique ways such as daily uses and partner activations


Activated digital engagements designed to bring people together