What We Think

We pride ourselves on producing thought leadership that answers the big questions keeping our clients up at night. Our subject matter experts not only create think pieces that push boundaries, elevate the customer experience, and drive innovation, but they have the experience to back it up and put these ideas into action. From industry specific POVs to white papers backed by consumer research to thought provoking podcast episodes, we have something to fit everyone's needs.


Transforming the way you think, innovating the way you act,
and illuminating your way to extraordinary experiences.

About Wayfind

Lost and in need of guidance? That’s why we created Wayfind—the WD blog designed to be your beacon in this rapidly evolving world. In these short, thought-provoking reads, you’ll discover insights into the minds of your consumers and be inspired to go out into the world to create your own extraordinary experiences.

Subscribe to Wayfind


Would you rather listen to thought leadership instead of reading it? We have that too! Our podcast features WD experts chatting with industry experts about a variety of relevant business topics.

Disruption is the name of the game these days and it appears that no business or industry is safe. From consumers shifting demands, new competitors popping up on the daily, and those tiny computers in our pocket giving us 24/7 access to all our hearts' desires… times they are a-changing.

Join Lee Peterson, retail veteran and consumer expert, as he discusses super relevant business topics with equally relevant and interesting guests.

Subscribe and listen to WDCast through any of the following providers:

We’ve been talking with the best of the best, so many we lost count!
Check out all of our episodes below.

1 of 9


Last but definitely not least, our highly esteemed speakers. You haven’t lived until you’ve seen one of these experts on a stage.


Subscribe to Wayfind