Creating a Convenience Store You'd Never Expect

7-Eleven, the largest chain in convenience retail, looked to reposition and rejuvenate their stores in order to better capture the millennial and female demographics. 7-Eleven commissioned WD Partners to evaluate and develop a new store experience that would align with the wants of their ever-evolving customer base.

7-Eleven

Approach

  • Performed market research, reviewed retail trends, and evaluated current operational efficiencies.
  • Redesigned the logo, brand identity, store design, graphics, signage, fixture design, and store layout to accompany the new healthy offering and community engagement themes.
  • Enhanced labor productivity, deployment practices, transactional capacity, and operational effectiveness.

7-Eleven

7-Eleven

7-Eleven

7-Eleven

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