Challenge

In recent years, South Korea-based global electronics giant Samsung has plunged itself into the forefront of mobile innovation by transitioning from a follower to a leader in technology research and development. Samsung engaged WD Partners to design their global flagship store as a vehicle for this high profile brand expansion. This 12k sq. ft. mother ship is designed to empower and inspire through technology engagement and discovery.

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Samsung

Solution

  • Developed a retail integration strategy that presents technology as primary medium for bringing people together through rich interpersonal connection.
  • This experiential retail shop is divided into lifestyle-specific zones that allow customers to experiment and better understand how Samsung’s entire family of products complement and communicate with one another.
  • Designed scalable fixtures and key communication elements.

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