In our final article of this series, we turn our focus to the 2040 global consumer, exploring how each generation’s unique characteristics and priorities will shape the grocery industry. From the emerging Betas to the seasoned Boomers, these consumers of the future will drive demand for more sustainable, connected, and personalized shopping experiences. Let’s look […]
Generation Alpha Shaping the Future
wayfindBorn between 2015 and 2023, Generation Alpha is not just the largest generation in history but also the most diverse. With an expected economic impact of nearly $5.5 trillion by 2029, they are already exerting significant influence on the world. Growing up alongside the iPad and Instagram, they are digital natives who are quick to […]
The Grocery Revolution Part 2 of 3: The Next 10 Years
wayfindIn our previous installment, we explored how connective services and AI will transform grocery shopping in the next decade (read the article here). Now, we shift our focus to two critical areas that will redefine the industry: the evolution of specialized markets versus mass markets, and the growing importance of sustainability in the climate era. […]
The Grocery Revolution Part 1 of 3: The Next 10 Years
wayfindWhat does grocery shopping look like in 20 years? Will we be grabbing fresh produce from drone deliveries, or will our fridges simply restock themselves? We were asked to take a deep dive into the future of grocery, and we couldn't resist the challenge. Welcome to the first of three articles where we break down […]
Shaping the Future of Commerce
wayfindRetailers, brands, and digital giants gathered at ShopTalk for a supercharged conference aimed at shaping the future of commerce. With an impressive turnout of over 10,000 attendees, the event buzzed with excitement over the shifts happening in consumer behavior and tactics to engage them effectively through AI and across various experience touchpoints. Amidst the dynamic […]
The 10 Best Retailers in New York City Worth Visiting
wayfindThe National Retail Federation’s (NRF) showcase in New York City provided a captivating glimpse into the dynamic world of retail. Here’s a closer look at the 10 standout brands and their innovative approaches to creating immersive and memorable experiences. 1. Aimé Leon Dore – Mulberry | 224 Mulberry St, New York, NY 10012 Renowned as […]
Empowering Women in Sports
wayfindA New Era In recent years, the sporting industry has witnessed a significant transformation, as retailers and manufacturers are now actively prioritizing the women’s sports market. They are keenly attuned to the various facets of her sport lifestyle, encompassing performance, community, and daily life. This shift marks a departure from the days when sports gear […]
The Truth Behind Greenwashing
wayfindEvery day, the importance of needing to be more environmentally conscious becomes more and more apparent. The global conversation around creating a cleaner, more sustainable planet has captured the attention of people from all generations and the conversation has undoubtedly made its way into the consumer mindset. Now, more than ever, brands are being challenged […]