We’re witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They’re creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
Sensory Storytelling: How Immersive Retail Cuts Through the Noise
wayfindWe’re witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They’re creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
Jay Highland
leadershipAs EVP, Creative at WD Partners, Jay is both an orchestrator of teams and a catalyst for innovation. His 30 years of retail brand experience encompasses all phases of the retail strategy and design process, solving clients’ real-world business problems via big ideas in brand-right concepting, prototyping, and scaled implementation. He has collaborated with many […]
All the Store is a Stage: Hero Merchandising & Retail Theater
wayfindWe're witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They're creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
From Commerce to Connections: The Rise of Cultural Capital
wayfindWe’re witnessing a global revolution as brands are reimagining physical spaces in order to build brand love. Leading brands recognize the evolving relationships with consumers and have shifted beyond just selling products. They’re creating movement, fostering community, and immersing shoppers in new forms of brand storytelling and interaction – experiences that evoke true emotion and […]
The Grocery Revolution Part 3 of 3
wayfindIn our final article of this series, we turn our focus to the 2040 global consumer, exploring how each generation’s unique characteristics and priorities will shape the grocery industry. From the emerging Betas to the seasoned Boomers, these consumers of the future will drive demand for more sustainable, connected, and personalized shopping experiences. Let’s look […]
The Grocery Revolution Part 2 of 3: The Next 10 Years
wayfindIn our previous installment, we explored how connective services and AI will transform grocery shopping in the next decade (read the article here). Now, we shift our focus to two critical areas that will redefine the industry: the evolution of specialized markets versus mass markets, and the growing importance of sustainability in the climate era. […]
The Grocery Revolution Part 1 of 3: The Next 10 Years
wayfindWhat does grocery shopping look like in 20 years? Will we be grabbing fresh produce from drone deliveries, or will our fridges simply restock themselves? We were asked to take a deep dive into the future of grocery, and we couldn't resist the challenge. Welcome to the first of three articles where we break down […]
Rethinking Store Formats
wayfindGone are the days when a single store prototype defined a brand's innovation. Today, brands need to recognize that a one-size-fits-all approach isn't sustainable. Different locations and market dynamics demand tailored experiences that deliver greater brand impact. It's about evolving from the rinse-and-repeat store model to a more strategic, tiered approach that considers market nuances […]
Elevating Retail with Flagship Thinking
wayfindRetailers are continually seeking innovative ways to create memorable and impactful experiences for their customers. An approach that we recommend to our clients is “flagship thinking.” To explore this concept further, we sat down with Jay Highland, EVP of Creative at WD Partners, to discuss the nuances and strategies behind flagship thinking and its impact […]