Kate Fisher

An "Attractive" Market Whether it’s looking better for that selfie or primping for a Zoom call, consumers are looking to improve their appearance at an unprecedented rate. Beyond traditional drugstore makeup and cosmeceuticals, a growing number of people are choosing more invasive procedures that involve treatment by medical practitioners. These services, offered by a hybrid […]

A Compelling Target Market There has been a transformative shift in women’s health, with practices offering a more comprehensive and modern approach to holistic healthcare. This change is driven by the unique needs of women and a desire for more cohesive and consumer-centric experiences. With women accounting for over half of the population and responsible […]

When you think about it, pharmacy fundamentals haven’t changed that much in the last 100+ years. Traditional pharmacies have featured shelves stocked with pills and elixirs behind a counter, portioned out and delivered to customers per the doctor’s orders. However, the current landscape is witnessing rapid disruption and innovations that are reshaping the retail pharmacy […]

Navigating the intricacies of the healthcare industry often feels like traversing a maze of jargon and complexity. In this intricate ecosystem, one segment, known as “payers,” plays a pivotal role. Industry giants such as UnitedHealthcare, Humana, Cigna Healthcare, and Elevance Health (formerly Anthem) are the financial engines behind healthcare, cutting checks to those offering medical […]