POV
Why Dual Branding in QSRs is Making a Comeback
Dual branding in QSRs has been around for years with wavering popularity and success. More recently, they appear to be making a comeback, but do the benefits of two restaurants joining forces really outweigh the challenges?
Included in the full POV:
- History and current trends of dual branded QSRs
- Insights on pros and cons for the brand, the operator, and the consumer
- WD’s expertise in operations strategy & design
Download the full POV to learn more!
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