Putting Retail Back into Retail Banking
Estimated Read Time: 10 - 15 Minutes
The scary reality is that retail banks are out of touch with what people want and the attempts at branch experience “transformation” are barely making a dent in the much-needed shift to create an experience revolved around the customer.
The fact is that in-depth, needs-based experience innovation is required to make the bank branch more relevant and the digital more real. In this POV, we dive into the state of the financial industry, the case for change and what lessons banks can learn by looking at best-in-class retailers.