A First-Class Banking Experience and Brand

First Financial

What did we do?

Created a banking experience for the 21st century driving brand relevance and engagement with customers

Designed a space that develops an undeniable presence in the heart of the city’s financial district

Created a new format that engages the community and provides a multiuse workplace encouraging collaboration while allowing for private meetings

Refreshed the brand identity and tone of voice and applied it to communications and products

Unfortunately, money still doesn’t grow on trees



Empowered everyone from customers to associates to seamlessly build relationships grounded in transparency and integrated expertise


Redesigned the branch experience and created a new brand identity and brand book

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