A day in the life of a WD engineer goes by quickly – not only is the work fast-paced, but the projects big and the challenges complicated. Collaborative Solutions Unlike your standard engineering consulting firm, at WD, we’re all on the same team – the engineers, the architects, the construction managers, the designers, the strategists, […]
How the Test and Learn Approach Can De-Risk Your Idea and Guarantee an ROI
povIn a competitive landscape, it’s important to continue experimenting with things like new store formats, services, collaborations and partnerships, and technology. But how do you guarantee an ROI before sinking a ton of money and resources into a new idea? Included in the full POV: Breakdown of the test & learn framework Top emulators applying […]
Follow the Yellow Brick Road to an Immersive Experience
wayfindThe spinning and shaking have stopped. After hanging on for dear life, the house has finally settled, bringing a serene calmness to everything. You feel okay, but something is… different. You get yourself up, gather your belongings, and head for the door. As you peer outside for the first time in a while, your eyes […]
The Truth Behind Greenwashing
wayfindEvery day, the importance of needing to be more environmentally conscious becomes more and more apparent. The global conversation around creating a cleaner, more sustainable planet has captured the attention of people from all generations and the conversation has undoubtedly made its way into the consumer mindset. Now, more than ever, brands are being challenged […]
The Amazing Evolution of the Retail World
povAfter a long conversation about how we want to work going forward, it hit us: office culture, cooler talk, cubicles, conference rooms, Dilbert jokes, corner offices—honestly, the whole idea of a traditional office—has either evaporated or mutated beyond recognition. All of it. Swept onto the shoulder of the high-speed, tech-fueled highway we now live on, […]