Wayfind Articles

Remember the pile of National Geographic magazines your parents had? This is like that, but better. Browse through dozens of past articles from our best Wayfind issues.

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  How to Treat Your BOH Like the Heartbeat of Your Store

  Issue 56: The speed at which stores were forced to change how they operate has been unprecedented. And it doesn't appear to be slowing down anytime soon

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  Go Beyond the Path to (re)Purchase

  Issue 56: Too often, brands and retailers focus solely on what happens leading up to the purchase—affectionately known by most of us in the biz as the "path to purchase"

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  Follow the Yellow Brick Road to an Immersive Experience

  Issue 56: Immersion. Wonder. Possibility. Just like when Dorothy and Toto first venture out into that candy-coated land of Oz

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  Can Resale Save The Store?

  Issue 56: The bottom line: In the [15+] years WD Partners has conducted surveys on consumer sentiment, interest, and taste, we've never seen results like this.

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  Health+Wellness

  Why the Amazon Ecosystem is Primed to Disrupt Healthcare

  Issue 56: With the recent acquisition of One Medical and Iora Health, Amazon seems intent to make their mark on the healthcare industry.

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  The Truth Behind Greenwashing

  Issue 55: What Consumers Told Us and How Brands Should Respond

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