Is the Mall Dead?

A Conversation with Easton Town Center Creator Yaromir Steiner at RetailSpaces

Is the Mall Dead?

Estimated Read Time: 1 minute
Estimated Watch Time: 44 minutes


In a captivating conversation with WD’s Lee Peterson, Yaromir Steiner, the mastermind behind Easton Town Center, shares his remarkable journey and the visionary principles that have shaped one of America’s most successful retail spaces. Born in Istanbul and educated in France, Steiner brought his expertise to the U.S., eventually landing in Columbus, Ohio, where he was tasked by Les Wexner to develop Easton. Steiner’s inspiration from his experiences around the world made Easton a thriving hub, even as many malls nationwide have closed their doors.

Steiner’s insights into retail dynamics are both profound and forward-thinking. In his conversation with Peterson, Steiner discusses the fundamental differences between need-based and want-based shopping experiences, and he emphasizes the importance of creating environments that resonate with customers’ aspirations, such as sustainability and community-focused experiences, to ensure resilience and long-term success.

Steiner’s approach to retail is a testament to understanding and anticipating customer needs, making Easton a beacon of innovation and inspiration. Don’t miss the full conversation for an in-depth exploration of Steiner’s visionary strategies and insights that could reshape the future of retail.

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