WDCast
![Google, Chris Lydle; Google does BOPIS](https://www.wdpartners.com/wp-content/uploads/2020/02/WDCast-ChrisLydle-Tout-NS.jpg)
Google, Chris Lydle; Google does BOPIS
Buy Online Pick-Up in Store, Click & Collect, Ship to Store, BOPIS…no matter what you call it this offering has become a retail table stake. As a crucial fulfillment method, the adoption of BOPIS is phenomenal and in a recent WD study, 86% of consumers rated BOPIS as the number one digital integration they wanted to see in store. Lee Peterson & Google’s Chris Lydle discuss BOPIS efforts, the importance of this not so new retail concept and how brands can be doing it better.
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![Google, Chris Lydle; Google does BOPIS](https://www.wdpartners.com/wp-content/uploads/2020/02/WDCast-ChrisLydle-Tout-NS.jpg)